The market for digital cameras is more competitive than ever, forcing manufacturers to consider a multitude of factors when designing their products. These manufacturers must place considerable importance on image quality, ease of use, battery life, weight and a host of other factors. In the end, many consumers want the best of each of these features, and perhaps more than anything, they want a good deal. For a given item, consumers want to feel that they are getting more than they paid for relative to other potential options on the market, which begs the question – where can one find such an item in the vast world of digital cameras? What camera combines all of the critical features mentioned above without breaking the bank? The answer is the Canon PowerShot SD1200IS 10.1MP Pink Digital Camera, which happens to rank at the top of the bestseller list for pink digital cameras on Amazon.

There are several reasons why the Canon PowerShot ranks so highly among those looking for a simple, yet powerful hot pink digital camera. First and foremost, Canon has based this camera off their immensely popular ELPH format, which combines a sleek appearance with a user friendly layout. To that, Canon has added their latest Digic 4 image processor with face detection technology, so that you’re sure to focus in on the right things the first time around. Many users also hail the reduced shutter lag time, which is something that has plagued digital point-and-shoot cameras since their introduction. Some other noteworthy features are:

• 10 MP resolution, allowing for crisp digital prints up to 13 X 19 inches
• 3X Optical Zoom
• Scratch-resistant 2.5-inch LCD screen with Pure Color technology – brighter colors, more contrast and more easily viewed when held at an angle
• Smart Automatic mode sets the proper settings automatically depending upon the conditions instead of simply defaulting to a set of generic settings
• Weighs in at just 4.23 ounces
• High capacity 1000mAh battery vs. the smaller 760mAh battery found on the previous model

There are few downsides with this camera, though it’s worth mentioning that it does not feature HD video as many other cameras in the ELPH line do. Like other point-and-shoot cameras, this camera can also suffer from optical abnormalities like barrel distortion, insufficient flash power and under/over exposure issues. These are issues that are inherent to nearly all cameras of this type and should not be attributed to this particular camera.

In the end, the Canon PowerShot SD1200IS is a very capable pink digital camera that is extremely user-friendly and a great value. Like most items produced by Canon, you really can’t go wrong with this little camera. The format is proven and the reviews speak for themselves – go check it out. The camera can be purchased at Amazon or at your local retailer. For those in the United Kingdom I recommend checking out your local Argos UK.